Brand Identity -Copy Writing - Brand Guidelines - Typography - Illustration - UX design
Lendy - A Rental Service For All Products
Challenge: to create brand guidelines for Ledny and come up with a brand identity. Choose a target audience and design an interface and appropriate tone of voice.
Lendy’s Story
Lendy, the coolest online, rental service, founded in 2018, to help people access products they couldn’t afford to buy, didn’t have the storage for, or only wanted for a one-off occasion.
Lenny, our mascot, loves getting up to no-good and seeing what he can borrow. Lenny the caterpillar is on a journey to become a beautiful butterfly and along the way, he will experience new, exciting adventures, like flying.
Lending your item allows it to spread its wings and be used to its full potential. Set your item free and allow your product to go on a mini adventure. Seeing a butterfly brings a smile to everyone’s face, so brighten up someone’s day by lending you items with Lendy.
Lendy’s Manifesto
We are for the big dreamers, the DIY creators and the wacky experimenters. We are for YOU!
Our goal is to turn your ideas into reality. We will be there for your wild parties, with speakers and lights, and afterwards, we will help you tidy, with carpet cleaners and steamers, for the messiest clean-ups! You don’t have to wait to buy, borrow now!
We make everything accessible, at a fraction of the price, whilst helping to reduce waste and overconsumption. The planet is our home and we want to help protect it, just as much as we want to help you.
Think it. Want it. Borrow it.
Better to borrow.