Campaign Creation & Identity - Copy Writing - Illustration - Pitch Design - Implementation Strategy
NHS Live Brief - Cervical Cancer Screening
Group project (I am only showing my work)
Concept 1: Highlighting the quick procedure by comparing it to daily tasks different cultures would relate to and put into perspective that they do have time in their busy days to attend this life-saving appointment.
I also created statistical posts to go alongside both concepts.
Challenge: As a group, encourage 25-29 year-olds in Southwark to attend their cervical screening. With a variety of different ethnicities in Southwark, appealing to them all through one campaign is tricky.
Concept 2: To show people the pain they put themselves through at free will and remind them that a screening is nowhere near that level of pain or time - like getting a tattoo.
