TURNING BLOODY HELL
INTO BLOODY HEAVEN
Brand Naming & Identity - Copy Writer - Campaign Developer - Videography & Editing
Art Foundation Final Project 2021-22
For my final project, I chose to tackle period poverty. I created the brand ‘equip’ and a campaign to raise awareness of how common period poverty is and to help remove the taboo around this topic.
#BloodyHellBloodyHeaven
My video campaign aims to highlight the urgent need to take action in combating period poverty. My campaign sheds light on the awful circumstances and conditions people suffering from period poverty face. My aim is to turn people’s bloody hell into bloody heaven. No one should have to resort to such drastic actions as highlighted in my campaign. There is one simple solution to this problem - free period products!
2021 Logo
Updated Logo
My original logo was created before I learnt how to use Adobe Illustrator. The updated logo is a refined version of my original design. I originally went with a curved typeface to ensure the brand felt friendly and approachable. However, looking back, this makes the brand seem less serious and trustworthy. In my redesign, I have ever so slightly curved the pointed edges to achieve my desired intentions.
The wordmark still has hidden references in it such as the ovaries being depicted by the ‘q’ and ‘p’, the half bowl in the ‘u’ being the shape of a sanitary pad, the ‘i’ being a tampon and the title of the ‘i’ being a drop of blood. The counters of all the letters feature this drop shape to link it to the ‘i’.
