Packaging - Brand Naming - Logo & Wordmark - Art Direction & Photography - Copy writing
Moloka - Ukrainian Horilka (Vodka)
Challenge: Create a vodka brand from surplus milk. A sustainable brand tackling the issue of food waste. As well as creating the brand identity & packaging, develop promotional concepts for the brand.
Promotional Moloka Ice Cube for Pop-Up Event
Embracing AI, I tried generating a spherical ice cube with a hole in the middle. After altering my wording, I was able to mock up my logo shape which I then crafted into the Moloka logo. I photoshopped into a cocktail drink to make it look like it was partially melted.
The ice cube would be used during the pop-up drinks event.